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In every news story the audience hears of censorship, speech, and the truth. The Power of Truth® has significant value to define an outlet, and expand its audience. A growing media outlet may decide to rebrand their operation The Power of Truth®. An established outlet may choose to make it the slogan distinguishing their operation from the competition. You want people to think of your outlet when they hear it, and think of the slogan when they see your company name. It is the thing which answers the consumer's questions: Why should I choose you? Why should I listen to you? Think:

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  • You’re in good hands -- Allstate
  • The ultimate driving machine -- BMW

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Monday, September 23, 2024
Monday, September 23, 2024

A group of women hold abortion-rights protest signs at a busy intersection.

People living in states that enacted tighter abortion restrictions in the wake of the Dobbs v. Jackson Women’s Health[1] decision, which returned regulation of abortion access to state legislatures[2], are more likely to report elevated levels of mental distress. This is particularly true for people of lower socioeconomic means.

These are the key takeaways of our July 2024 paper published in Science Advances[3].

We mined two...

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The human brain is remarkably adept at adjusting what we hear based on contexts, like our current environment or priorities, but it's still unknown how exactly the brain helps us detect, filter and react to sounds. Now, biologists are a step closer to solving that mystery. Using an animal model, the researchers found that the orbitofrontal cortex (OFC), a brain region associated with decision-making but not typically linked to hearing, plays a central role in helping the auditory cortex (a primary hearing center of the brain) adapt to changing contexts or situations.
Read more …Researchers uncover brain region's role in hearing and learning

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  2. Uncovering late-onset combined immune deficiency in chromosome 18q deletion syndrome
  3. How risk-averse are humans when interacting with robots?
  4. Opening the right doors: 'Jumping gene' control mechanisms revealed
  5. Understanding the roots of chronic pain
  6. I was arrested because of my baby's birthmark
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