The Power of Truth® has been released for sale and assignment to a conservative pro-American news outlet, cable network, or other media outlet that wants to define and brand its operation as the bearer of the truth, and set itself above the competition.

In every news story the audience hears of censorship, speech, and the truth. The Power of Truth® has significant value to define an outlet, and expand its audience. A growing media outlet may decide to rebrand their operation The Power of Truth®. An established outlet may choose to make it the slogan distinguishing their operation from the competition. You want people to think of your outlet when they hear it, and think of the slogan when they see your company name. It is the thing which answers the consumer's questions: Why should I choose you? Why should I listen to you? Think:

  • What’s in your wallet -- Capital One
  • The most trusted name in news – CNN
  • Fair and balanced - Fox News
  • Where’s the beef -- Wendy’s
  • You’re in good hands -- Allstate
  • The ultimate driving machine -- BMW

The Power of Truth® is registered at the federal trademark level in all applicable trademark classes, and the sale and assignment includes the applicable domain names. The buyer will have both the trademark and the domains so that it will control its business landscape without downrange interference.

Contact: Truth@ThePowerOfTruth.com

Companies may unintentionally hurt their sales by including the words 'artificial intelligence' when describing their offerings that use the technology, according to a recent study. Researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior. The findings consistently showed products described as using artificial intelligence were less popular.
Read more …Using the term 'artificial intelligence' in product descriptions reduces purchase intentions

'Holiday' or 'vacation', 'to start' or 'to begin', 'my friend's cat' or 'the cat of my friend' -- in our language, there are different ways of expressing the same things and concepts. But can the choice of a particular variant determine whether we prefer to cooperate with certain people rather than with others? A research team investigated this and showed that people are more likely to co-operate with others if they make similar linguistic choices in a conversation. The experiment suggests that the decisive factor is probably the feeling of belonging to the same social group.
Read more …'Holiday' or 'Vacation': Similar language leads to more cooperation

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