The Power of Truth® has been released for sale and assignment to a conservative pro-American news outlet, cable network, or other media outlet that wants to define and brand its operation as the bearer of the truth, and set itself above the competition.

In every news story the audience hears of censorship, speech, and the truth. The Power of Truth® has significant value to define an outlet, and expand its audience. A growing media outlet may decide to rebrand their operation The Power of Truth®. An established outlet may choose to make it the slogan distinguishing their operation from the competition. You want people to think of your outlet when they hear it, and think of the slogan when they see your company name. It is the thing which answers the consumer's questions: Why should I choose you? Why should I listen to you? Think:

  • What’s in your wallet -- Capital One
  • The most trusted name in news – CNN
  • Fair and balanced - Fox News
  • Where’s the beef -- Wendy’s
  • You’re in good hands -- Allstate
  • The ultimate driving machine -- BMW

The Power of Truth® is registered at the federal trademark level in all applicable trademark classes, and the sale and assignment includes the applicable domain names. The buyer will have both the trademark and the domains so that it will control its business landscape without downrange interference.

Contact: Truth@ThePowerOfTruth.com

Psychologists asked experiment participants to choose to receive $40 in seven days or $60 in 30 days, for example, under a variety of time constraints. The experiment showed that people tend to make more impulsive decisions if they think about time delays first, and more patient decisions if they think about the greater reward associated with waiting longer. The findings could be applied where people are being encouraged to make life choices that will benefit them in the long run, such as eating healthier, exercising or saving for retirement, by emphasizing the future large rewards and deemphasizing how long it will take to see them.
Read more …People make more patient decisions when shown the benefits first

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