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In every news story the audience hears of censorship, speech, and the truth. The Power of Truth^® has significant value to define an outlet, and expand its audience. A growing media outlet may decide to rebrand their operation The Power of Truth^®. An established outlet may choose to make it the slogan distinguishing their operation from the competition. You want people to think of your outlet when they hear it, and think of the slogan when they see your company name. It is the thing which answers the consumer's questions: Why should I choose you? Why should I listen to you? Think:

What’s in your wallet -- Capital One
The most trusted name in news – CNN
Fair and balanced - Fox News
Where’s the beef -- Wendy’s
You’re in good hands -- Allstate
The ultimate driving machine -- BMW

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The Power of Truth^®

Thursday, November 14, 2024

Falling for financial scams? It may signal early Alzheimer's disease

Health

Findings from a new USC Dornsife study suggest that when older adults fall for financial scams, it could be an early warning sign of Alzheimer's disease. Researchers used MRI scans to find that older adults with thinner brain regions linked to memory and decision-making -- areas often affected early in Alzheimer's -- were more likely to be vulnerable to financial scams. The findings offer hope that financial vulnerability could be used as a simple screening tool to help identify early signs of cognitive decline, especially in people over 70.

Findings from a new USC Dornsife study suggest that when older adults fall for financial scams, it could be an early warning sign of Alzheimer's disease. Researchers used MRI scans to find that older adults with thinner brain regions linked to memory and decision-making -- areas often affected early in Alzheimer's -- were more likely to be vulnerable to financial scams. The findings offer hope that financial vulnerability could be used as a simple screening tool to help identify early signs of cognitive decline, especially in people over 70.

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