Using the term 'artificial intelligence' in product descriptions reduces purchase intentions

Companies may unintentionally hurt their sales by including the words 'artificial intelligence' when describing their offerings that use the technology, according to a recent study. Researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior. The findings consistently showed products described as using artificial intelligence were less popular.

Companies may unintentionally hurt their sales by including the words 'artificial intelligence' when describing their offerings that use the technology, according to a recent study. Researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior. The findings consistently showed products described as using artificial intelligence were less popular.

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