The Power of Truth® has been released for sale and assignment to a conservative pro-American news outlet, cable network, or other media outlet that wants to define and brand its operation as the bearer of the truth, and set itself above the competition.

In every news story the audience hears of censorship, speech, and the truth. The Power of Truth® has significant value to define an outlet, and expand its audience. A growing media outlet may decide to rebrand their operation The Power of Truth®. An established outlet may choose to make it the slogan distinguishing their operation from the competition. You want people to think of your outlet when they hear it, and think of the slogan when they see your company name. It is the thing which answers the consumer's questions: Why should I choose you? Why should I listen to you? Think:

  • What’s in your wallet -- Capital One
  • The most trusted name in news – CNN
  • Fair and balanced - Fox News
  • Where’s the beef -- Wendy’s
  • You’re in good hands -- Allstate
  • The ultimate driving machine -- BMW

The Power of Truth® is registered at the federal trademark level in all applicable trademark classes, and the sale and assignment includes the applicable domain names. The buyer will have both the trademark and the domains so that it will control its business landscape without downrange interference.

Contact: Truth@ThePowerOfTruth.com

Academics are often accused of 'splitting hairs', but a team has now devised a machine to do just that. We all have a bad hair day from time to time, and split ends are a common problem. However, the science behind this kind of hair damage is poorly understood, which is why scientists are investigating this knotty problem.
Read more …Splitting hairs: Science of biomechanics to understand of bad hair days

People who eat a healthy, sustainable diet may substantially lower their risk of premature death in addition to their environmental impact, according to a new study. This large study directly evaluates the impacts of adherence to recommendations in the landmark 2019 EAT-Lancet report. The researchers have named the dietary pattern outlined in the report -- which emphasizes a variety of minimally processed plant foods but allows for modest consumption of meat and dairy foods -- the Planetary Health Diet (PHD).
Read more …Planetary Health Diet associated with lower risk of premature death, lower environmental impact

Some Americans are questioning[1] whether elderly people like Joe Biden and Donald Trump are cognitively competent to be president amid reports[2] of the candidates mixing up names while speaking[3] and having trouble recalling details of past personal events[4].

I believe these reports are clearly concerning. However, it’s problematic to evaluate the candidates’ cognition based only on the critiques that have gained traction in...

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