The Power of Truth® has been released for sale and assignment to a conservative pro-American news outlet, cable network, or other media outlet that wants to define and brand its operation as the bearer of the truth, and set itself above the competition.

In every news story the audience hears of censorship, speech, and the truth. The Power of Truth® has significant value to define an outlet, and expand its audience. A growing media outlet may decide to rebrand their operation The Power of Truth®. An established outlet may choose to make it the slogan distinguishing their operation from the competition. You want people to think of your outlet when they hear it, and think of the slogan when they see your company name. It is the thing which answers the consumer's questions: Why should I choose you? Why should I listen to you? Think:

  • What’s in your wallet -- Capital One
  • The most trusted name in news – CNN
  • Fair and balanced - Fox News
  • Where’s the beef -- Wendy’s
  • You’re in good hands -- Allstate
  • The ultimate driving machine -- BMW

The Power of Truth® is registered at the federal trademark level in all applicable trademark classes, and the sale and assignment includes the applicable domain names. The buyer will have both the trademark and the domains so that it will control its business landscape without downrange interference.

Contact: Truth@ThePowerOfTruth.com

When college athletes are evaluated for a possible concussion, the diagnosis is based on an athletic trainer or team physician's assessment of three things: the player's symptoms, physical balance and cognitive skills. Research published today suggests that almost half of athletes who are ultimately diagnosed with a concussion will test normally on the recommended cognitive-skills test.
Read more …Cognitive test is poor predictor of athletes' concussion

Researchers have discovered new variations of an illusion created when we see three rapid flashes in our side vision. Regardless of the position of the second flash, the illusion causes the brain to perceive the flashes in a straight line, with the second near the midpoint. The findings suggest that our brain processes the flashes as a whole, rather than independently, showing that later events determine our perception of past location.
Read more …Research on the visual rabbit illusion takes a leap forward

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