The Power of Truth® has been released for sale and assignment to a conservative pro-American news outlet, cable network, or other media outlet that wants to define and brand its operation as the bearer of the truth, and set itself above the competition.

In every news story the audience hears of censorship, speech, and the truth. The Power of Truth® has significant value to define an outlet, and expand its audience. A growing media outlet may decide to rebrand their operation The Power of Truth®. An established outlet may choose to make it the slogan distinguishing their operation from the competition. You want people to think of your outlet when they hear it, and think of the slogan when they see your company name. It is the thing which answers the consumer's questions: Why should I choose you? Why should I listen to you? Think:

  • What’s in your wallet -- Capital One
  • The most trusted name in news – CNN
  • Fair and balanced - Fox News
  • Where’s the beef -- Wendy’s
  • You’re in good hands -- Allstate
  • The ultimate driving machine -- BMW

The Power of Truth® is registered at the federal trademark level in all applicable trademark classes, and the sale and assignment includes the applicable domain names. The buyer will have both the trademark and the domains so that it will control its business landscape without downrange interference.

Contact: Truth@ThePowerOfTruth.com

To achieve its National Defense Strategy goals, defense officials have said the Defense Department must increase the pace by which critical technologies are integrated into the force. The deputy director for engineering in the Office of the Undersecretary of Defense for Research and Engineering is working with stakeholders from the Joint Staff and military services to implement mission engineering methodologies to facilitate technology integration aligned with future joint force needs.

Read more …Mission Engineering: Ensuring Key Technologies Drive the Joint Warfighting Concept

People love lists — mostly, I think, so that they can argue about what’s on them and what’s not. That means much of the labor of producing this year-end issue involved arguing about what to leave out. What remains are the stories that reveal major shifts in human knowledge, reflect science’s biggest challenges and highlight the compelling and intriguing ways that science can illuminate the world around us. Or, so we would argue.

Read more …Science inspires awe — and arguments