The Power of Truth® has been released for sale and assignment to a conservative pro-American news outlet, cable network, or other media outlet that wants to define and brand its operation as the bearer of the truth, and set itself above the competition.

In every news story the audience hears of censorship, speech, and the truth. The Power of Truth® has significant value to define an outlet, and expand its audience. A growing media outlet may decide to rebrand their operation The Power of Truth®. An established outlet may choose to make it the slogan distinguishing their operation from the competition. You want people to think of your outlet when they hear it, and think of the slogan when they see your company name. It is the thing which answers the consumer's questions: Why should I choose you? Why should I listen to you? Think:

  • What’s in your wallet -- Capital One
  • The most trusted name in news – CNN
  • Fair and balanced - Fox News
  • Where’s the beef -- Wendy’s
  • You’re in good hands -- Allstate
  • The ultimate driving machine -- BMW

The Power of Truth® is registered at the federal trademark level in all applicable trademark classes, and the sale and assignment includes the applicable domain names. The buyer will have both the trademark and the domains so that it will control its business landscape without downrange interference.

Contact: Truth@ThePowerOfTruth.com

Members of NASA’s OSIRIS-REx curation team practice with a mock glove box at the agency's Johnson Space Center in Houston. The curation team will be among the first to see and handle the sample OSIRIS-REx is returning from asteroid Bennu. They are also responsible for storing and distributing the sample to science team members around the world. Most of the sample will be stored for future generations. Credits: NASA Johnson/Bill Stafford

NASA's OSIRIS-REx spacecraft is cruising back to Earth with a sample it collected from the rocky surface of asteroid Bennu. When its sample capsule parachutes down into the Utah desert on Sept. 24, OSIRIS-REx will become the United States’ first-ever mission to return an asteroid sample to Earth.

After seven years in space, including a nail-biting touchdown on Bennu to gather dust and rocks, this intrepid mission is about to face one of its biggest challenges yet: deliver the asteroid sample to Earth while protecting it from heat, vibrations, and earthly contaminants.  

“Once the sample capsule touches down, our team will be racing against the clock to recover it and get it to the safety of a temporary clean room,” said Mike Moreau, deputy project manager at NASA's Goddard Space Flight Center in Greenbelt, Maryland.

Read more …NASA Prepares for Historic Asteroid Sample Delivery on Sept. 24

Materials for coating spaceplanes maintain comfort in outerwear, sports uniforms, jeans

NASA intended its Reusable Launch Vehicle program of the 1990s to demonstrate technologies that would enable hypersonic spaceplanes to make affordable, repeated trips into space. It was never intended to improve the performance of hunting, skiing, and sports gear, but, more than 20 years after its cancellation, that’s what’s happened.

One of the program’s most successful spinoffs has been a substance dubbed Protective Coating for Ceramic Materials, or PCCM, which NASA’s Ames Research Center in Silicon Valley, California, invented to protect the spaceplanes’ heat shields during atmospheric re-entry. NASA patented the coating, and Wessex Inc. – now known as Emisshield Inc. – licensed it and started developing commercial products.

The material isn’t a traditional insulator, and it’s not reflective. Instead, it has remarkably high emissivity, meaning it could absorb heat from a heat shield and radiate it away from the spacecraft. Emisshield has adapted PCCM into dozens of formulas now coating industrial equipment around the world (Spinoff 2001, 2004, 2011, 2019).

In 2013, Brad Poorman and Jim Hind incorporated Clean Textile Technology LLC, now of North Naples, Florida, and were looking for a niche in high-tech textiles when they learned of PCCM. They approached Emisshield, which agreed to license its technology exclusively to them for use in fabrics in exchange for a share in the brand.

Read more …NASA-Developed Temperature-Regulating Clothing Additive Heats Up

The Defense Department is using geospatial, or mapping, technology in a tool that will soon be available to assist countries and organizations dealing with the deadly consequences of hurricanes, earthquakes and other disasters and humanitarian crises, experts from DoD and U.S. Southern Command said in a recent DoD News interview.

Read more …DoD, Partners Share Mapping Technology for Disaster Relief

To achieve its National Defense Strategy goals, defense officials have said the Defense Department must increase the pace by which critical technologies are integrated into the force. The deputy director for engineering in the Office of the Undersecretary of Defense for Research and Engineering is working with stakeholders from the Joint Staff and military services to implement mission engineering methodologies to facilitate technology integration aligned with future joint force needs.

Read more …Mission Engineering: Ensuring Key Technologies Drive the Joint Warfighting Concept

People love lists — mostly, I think, so that they can argue about what’s on them and what’s not. That means much of the labor of producing this year-end issue involved arguing about what to leave out. What remains are the stories that reveal major shifts in human knowledge, reflect science’s biggest challenges and highlight the compelling and intriguing ways that science can illuminate the world around us. Or, so we would argue.

Read more …Science inspires awe — and arguments

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