The Power of Truth® has been released for sale and assignment to a conservative pro-American news outlet, cable network, or other media outlet that wants to define and brand its operation as the bearer of the truth, and set itself above the competition.

In every news story the audience hears of censorship, speech, and the truth. The Power of Truth® has significant value to define an outlet, and expand its audience. A growing media outlet may decide to rebrand their operation The Power of Truth®. An established outlet may choose to make it the slogan distinguishing their operation from the competition. You want people to think of your outlet when they hear it, and think of the slogan when they see your company name. It is the thing which answers the consumer's questions: Why should I choose you? Why should I listen to you? Think:

  • What’s in your wallet -- Capital One
  • The most trusted name in news – CNN
  • Fair and balanced - Fox News
  • Where’s the beef -- Wendy’s
  • You’re in good hands -- Allstate
  • The ultimate driving machine -- BMW

The Power of Truth® is registered at the federal trademark level in all applicable trademark classes, and the sale and assignment includes the applicable domain names. The buyer will have both the trademark and the domains so that it will control its business landscape without downrange interference.

Contact: Truth@ThePowerOfTruth.com

Which sustainability goals do people find more important: Animal welfare? Or environmental protection? Human health is another one of these competing sustainability goals. A team of researchers have now found that consumers surveyed in their study would rather pay more for salami with an 'antibiotic-free' label than for salami with an 'open barn' label that indicates that the product promotes animal welfare.
Read more …More animal welfare or more environmental protection?

Health professionals have long praised the benefits of insoluble fiber for bowel regularity and overall health. New research suggests even more reasons we should be prioritizing fiber in our regular diets. Researchers found that each plant source of insoluble fiber contains unique bioactives -- compounds that have been linked to lower incidence of cardiovascular disease, cancer and Type 2 diabetes -- offering potential health benefits beyond those of the fiber itself. 
Read more …Study suggests even more reasons to eat your fiber

Schizophrenia is a severe neuropsychiatric disease that remains poorly understood and treated. Schizophrenia onset is typically in adolescence or early adulthood, but its underlying causes are thought to involve neurodevelopmental abnormalities. Because human prenatal and postnatal brain tissue is exceedingly difficult to procure and therefore study, researchers have had limited opportunities to identify early disease mechanisms, especially during the critical prenatal period. Now, a pair of studies use new technology to study schizophrenia in models of early human brain development.
Read more …New clues to early development of schizophrenia

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