The Power of Truth® has been released for sale and assignment to a conservative pro-American news outlet, cable network, or other media outlet that wants to define and brand its operation as the bearer of the truth, and set itself above the competition.

In every news story the audience hears of censorship, speech, and the truth. The Power of Truth® has significant value to define an outlet, and expand its audience. A growing media outlet may decide to rebrand their operation The Power of Truth®. An established outlet may choose to make it the slogan distinguishing their operation from the competition. You want people to think of your outlet when they hear it, and think of the slogan when they see your company name. It is the thing which answers the consumer's questions: Why should I choose you? Why should I listen to you? Think:

  • What’s in your wallet -- Capital One
  • The most trusted name in news – CNN
  • Fair and balanced - Fox News
  • Where’s the beef -- Wendy’s
  • You’re in good hands -- Allstate
  • The ultimate driving machine -- BMW

The Power of Truth® is registered at the federal trademark level in all applicable trademark classes, and the sale and assignment includes the applicable domain names. The buyer will have both the trademark and the domains so that it will control its business landscape without downrange interference.

Contact: Truth@ThePowerOfTruth.com

People who abandon New Year's resolutions or other commitments can maintain the respect of their peers by blaming external factors such as lack of money, new research suggests. Studies have found that people were more likely to be seen as having good self-control despite abandoning a commitment to live a healthier life if they claimed they did not have the money for a gym membership or expensive new cooking equipment. People who instead claimed they didn't have the time to exercise or to replace a takeaway habit with healthy, home-cooked food, were more likely to be seen as having poor self-control.
Read more …Prone to abandoning New Year's resolutions? Research suggests blaming money worries rather than...

Snacks constitute almost a quarter of a day's calories in U.S. adults and account for about one-third of daily added sugar, a new study suggests. Researchers analyzing data from surveys of over 20,000 people found that Americans averaged about 400 to 500 calories in snacks a day -- often more than what they consumed at breakfast -- that offered little nutritional value.
Read more …US adults eat a meal's worth of calories of snacks in a day

Hydrogels have demonstrated promise for effectively treating skin wounds. However, currently available hydrogels adhere to the skin and swell when absorbing fluid discharge, causing the wound site to expand during the initial stages of recovery. Now, researchers have developed a novel type of hydrogel using a biocompatible substance found in seaweed. This hydrogel results in lower adhesion and swelling, but provides a high therapeutic effect, promising recovery without wound expansion.   
Read more …Revolutionary seaweed and carbonated water based hydrogel for treating skin wounds

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