A choice was made to include each word in this sentence. Every message, even the most mundane, is crafted with a specific frame in mind that impacts how the message is perceived. The study of framing effects is a multidisciplinary line of research that investigates when, how, and why language influences those who receive a message and how it impacts their response.
Read more …Unraveling the power and influence of language

Three years ago, on Dec. 30, 2021, a wind-driven wildfire[1] raced through two communities just outside Boulder, Colorado. In the span of about eight hours, more than 1,000 homes[2] and businesses burned.

The fire left entire blocks in ash, but among them, pockets of houses survived[3], seemingly untouched. The owners of these homes may have felt relief at first. But fire damage can be deceiving, as many soon discovered.

When...

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On Dec. 30, 2021, a wind-driven wildfire[1] raced through two communities just outside Boulder, Colorado. In the span of about eight hours, more than 1,000 homes[2] and businesses burned.

The fire left entire blocks in ash, but among them, pockets of houses survived[3], seemingly untouched. The owners of these homes may have felt relief at first. But fire damage can be deceiving, as many soon discovered.

When wildfires like the...

Read more

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