Using humor in communication helps scientists connect, build trust

Scientists aren't comedians, but it turns out a joke or two can go a long way. That's according to a new study that found when researchers use humor in their communication -- particularly online -- audiences are more likely to find them trustworthy and credible.

Scientists aren't comedians, but it turns out a joke or two can go a long way. That's according to a new study that found when researchers use humor in their communication -- particularly online -- audiences are more likely to find them trustworthy and credible.

Read more https://www.sciencedaily.com/releases/2025/04/250428221710.htm